Image may be NSFW.
Clik here to view.
Clik here to view.
The Newest Corvette: Stingray or Chevrolet’s Painful Sting?
For many consumers, Corvette is a brand unto itself, with little relation to its parent company Chevrolet or umbrella General …Continue reading →
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Defining the Value of the Intangible: Why the Big 3 Car Companies Are...
During the height of the recent economic recession, the U.S. automotive industry was mired in debt and lost sales, prompting …Continue reading →
View ArticleThe Caped Crusader Joins Chevy’s Newest Focus Group
Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …Continue reading →
View ArticleWhen Is It Bragging, and When Is It False Advertising—And Who Decides?...
In one of the recent iterations of its long-running advertising campaign, in which real customers encounter new information about its …Continue reading →
View Article
More Pages to Explore .....
